The findings of the most recent consumer trends reports listed below

Digital solutions are not just favoured by consumers, however they can also help with business development.

Maybe one of the most popular trends in consumer behaviour that continues to acquire momentum is consumers demanding more convenient solutions. While this holds true across the board, this trend is most impactful in the e-commerce domain. Today, consumers favour e-commerce sites and apps that feature a superior user experience, from quick and fluid navigation to customer-centric functions. Customers know that are spoilt for options when it comes to online shopping, which is why brand names invest a lot of time, effort, and money into making their platforms the most appealing to customers. For instance, the provision of a vast array of payment alternatives is one of the key consumer behaviour trends these days. Not only is this more convenient to customers, however it also valuable to companies that are most likely to guarantee a sale by providing various payment methods. This is something that the US shareholder of Pernod Ricard is most likely to confirm.

While customers will always favour higher quality products at competitive costs, there are other considerations that are taking top priority at present. For example, ethical and ecological practices are seen as non-negotiables by a lot of consumers who want to purchase from brand names which share their values. The last couple of years have actually seen more businesses focus on sustainability and environmentally friendly practices, and this came as a direct response to consumer demands and pressures from regulators. Today, ensuring that businesses are doing business sustainably and morally is one of the most important consumer trends around the world. This has been made much easier because a lot of companies are now required to report their environmental impact and significant details about their operational processes. This is why supporting regional companies is acquiring a good deal of momentum as these brand names tend to be less damaging to the environment. This is something that the activist investor of Whirlpool is most likely knowledgeable about.

The age of social networks has altered much about the way in which we shop, eat, and consume information. In fact, social media affects our lives and decision-making in more ways than one. Perhaps one of the most apparent implications is how our shopping website routines have actually changed and the way we view brand names due to the lens of social networks. Today, many people make their shopping decisions based upon material they have actually seen from a social media account they trust. This is why brand names invest substantial sums into social media marketing because they understand that it is an effective tool that can help them create significant sales. Social media influencers play a main function in this formula as they assist move people's understanding and viewpoints thanks to the huge followings they enjoy. This has turned into one of the most studied macro consumer trends, something that the fund with shares in General Mills will know.